AutoKappa

“Drive safe with us”

Autokappa is a modern concept which embodies car service, automatic gearbox repairs, and distribution of new and aftermarket, imported car parts.

After the onset of the COVID-19 pandemic, Autokappa quickly adapted to the difficult situation and introduced a new, optimized service to their clients: car catering.

Challenges

  • Website redesign;
  • Lack of online specialised content;
  • Lack of social media presence.

What we did

  • Market Analysis;
  • Website design and maintenance;
  • Blog creation and management;

  • Search Engine Optimization (SEO);

  • Facebook and Google Ads.
  • Technical support;
  • Consultancy;
  • Social Media Management;

  • Promotion of internal and external activities of the company.

Results

Besides the website design, Pion Media created a blog section, where niche content was updated regularly. Thanks to the content uploaded on the Autokappa’s blog, the brand was offered a collaboration with Promotor, one of the biggest publications in Romania.

  • Website social traffic increased with 94,51%;
  • Blog traffic increased with 307,08%;
  • Website’s traffic increased with 119,65%.

We created the visual identity of the brand and continued to offer our support for the offline and online promotion of various events: PitStop annual event, monthly promotions, Tennis Tournament for Juniors “Autokappa Trophy”, charity events, and so on.

Results

In order to gain exposure, an Instagram and Facebook pages were created, which are constantly updated with relevant brand content. In time we got the following results:

  • Impact of Facebook posts increased with 105%;

  • Facebook’s post interactions increased with 109%;

  • Facebook’s page organic reach increased with 75,53%.

“Autokappa’s journey goes further thanks to Pion Media’s marketing team, which through consistency, competence, and creativity are permanently strengthening their strategies in order to boost the notoriety of our business. Thank you, Pion Media for a well-done job!”

Dan Gheorghe, Manager of Autokappa