After an analysis of the online environment and competitors, taking into account parameters such as: average age and diversity of content, we decided that the best Social Media channel for promoting the Eternity brand is Facebook. Starting from these details, we created and customized the Facebook page and started investing in its development.
We created a page from scratch and we managed to increase the interaction through relevant posts and dedicated campaigns. One of our objectives was to have a minimum 70% engagement rate, in the first 12 months from the beginning of our collaboration.
And thanks to the implemented strategy and campaigns, we reached an engagement rate of 78%, in the first 11 months of our collaboration. The brand also enjoys better market recognition and appreciation of the services presented in Social Media.
Regarding Google Ads, we managed to increase the number of visitors of the website by 58%, in 6 months from the beginning of the marketing process through dedicated campaigns using the most representative keywords for the brand.